The benefit to advertisers is that the LED billboards are impossible to ignore because of their unique bright colours, movements and special effects. They can be customised in terms of time of advertisement, Ads rotate in a slide show fashion every 6 to 10 seconds, ads can be displayed within minutes, and Digital enables instantaneous creative updates and the ability to respond in real-time to current events and market conditions. Digital signage has the influence in buying decision.
The Best Features
Comparing with traditional advertising media, led digital signage has the following advantages:
Dynamic and constantly changing
The advertising on the led screen is dynamic and constantly changing, so the audience would not feel boring when they watch the advertising programme. People would like to stay longer time to watch the vivid colour and beautiful image. In this way, certainly they will be greatly impressed
Production cost and time savings
There are no posters required, so you save on the cost of printing.
Your ad is sent electronically to the screen, which can happen in a matter of hours. No need to send a paper poster two weeks before your ad goes up.
The great convenience of programme and edit. During an advertising campaign, it is possible to correct and change instantly information. You can change your massage as often as you want without production cost.
Specific times of day
Think about your product. If you are an off-license or bar, do you want to advertise to people on their morning commute? The afternoon may be a more appropriate time to advertise your bargain bottle of wine. You can choose to capture people’s attention as they head home from a stressful day at work!
If you have different stores to promote, you can send different versions of your ad with the address of each one. If you have two different products or services to promote, just send in two ads – you can use your time slot to display them both.
Because of its flexibility, a Digital Display is the perfect medium for advertising breakfast, lunch and breaking news, one-day sales, and special events.